Why Google My Business Is Important For Local SEO

However, it is also an important place for local businesses to gain visibility. To maximize how often users find your business in local search results, make sure your business information in business profile is accurate, complete, and engaging. Google My Business is essential for small businesses – it’s free and easy to set up, and it’s just the beginning. Get started with your free GMB profile today to take your local business to the next level.

Claiming your Google My Business profile is the easiest first step to increasing your online visibility, which can do or break your business. As a small business, keeping up with daily changes in search engine algorithms and listings can be challenging. With our Google My Business tool, you can schedule posts, upload images optimized for EXIF data, add Q&A, and review and respond to reviews from a single topnotchseo interface for single- or multi-location brands. And you get access to 18 months of historical data for the company’s GMB list. Once you begin your journey to Google My Business, you’ll be amazed at how quickly you gain exposure through local searches. This can be a big driver of store visits and web interactions, and spending time optimizing these listings is a great way to boost your local SEO.

Without a GMB list, you would miss out on a lot of potential customers. Google Posts is a section of Google that allows business owners to post updates, sales, images, events, etc. When used correctly, Google Posts can be a powerful tool to turn impressions into paying customers. Better yet, there have been conversations suggesting that Google posts can influence the ranking location of relative keywords. Ultimately, it should be considered important because it’s another way to package keyword-based content into your Google My Business listing.

When someone does a search for a type of business in their area, say “lawyers in Atlanta,” they’ll see the websites with the highest SEO scores for that key phrase. These results are the Google My Business pages of relevant local businesses. Users will be shown a map of the area with the main entries highlighted. Nowadays, when shoppers search for a product or service, they look for reviews of that product or service and the company that provides it.

Creating business listings through Google is a great way to appear in more local searches. This boost to your local SEO will effectively get you more foot traffic, phone calls, and web visits from customers in your community. Web users are now used to seeing business profiles on search pages, seeing your listing in these top searches gives credibility to your business. GMB listings look professional and provide essential information to people. Customer reviews help bring together the right approach or credibility. It consists of the top 3 local businesses based on the location of the search engine.

If you’re just starting to learn the basics of digital marketing, you might feel a little overwhelmed. After all, there are many channels besides Google My Business to promote your business and improve your online presence. By optimizing your website, GMB profile, seM strategy, and social media efforts, you can see the impressive results in your SEO rankings. Wondering how companies engage with Google Maps and the local package through paid search? To access local package ads, you’ll need to use a location extension for your ad and sync it with your GMB account. If you have multiple locations you’re dealing with and are trying to match the ad campaign to the correct placement, you can set up specific tags through your ad.